The Definitive Super Bowl Commercials Review, parts three and four

The entire second half, and concluding portion, of my report.

Enjoy!

15th commercial break - 11:04 left, 3rd quarter
57. Olympus
Basically the same as the previous Olympus spot, but with less to make fun of.
58. Tabasco
Ahh, the Trammps. Disco Inferno was one of my favourite songs as a kid, and here it's matched up with a lovely gal in a Tabasco bikini. Now, you'd think she'd be able to afford something that doesn't look like it came free in every 12th bottle, but whatever.

She puts two dashes of the pepper sauces in...whatever that is, and takes a bite. Immediately, she gets burned UNDERNEATH the bikini. Clever trick, but everyone knows you need to dump like half a bottle into whatever you're eating to have it make a difference.

59. Robots
Wow, another horrible movie featuring Robin Williams. When will he ever learn?
60. NFL
A single moment. A moment of brilliance. A moment that has been building forever.

Cheadle is, of course, referring to the moment when the NFL hired him as spokesman.

61. Fox 24 promo
16th commercial break - 10:59 left, 3rd quarter
62. Anheuser-Busch "Thank the troops"
This spot was one of the more disturbing of the evening for me.


Woman in airport. People talking. Moving. No talking. Bored people, communicating with each other. That never happens in an airport.


Soon we see the crowd of people applauding a shipment of soldiers whom have apparently arrived from...somewhere. Workers neglect their duties to provide the men and women their just due. But something strange is afoot. What?


A closer look reveals that none of these individuals have names on their jackets. In fact, no armed forces insignias appear anywhere on their clothing or equipment. Are these real U.S. Military?


OR ARE THEY MERCENARIES?


Even worse, they could be freaking terrorists. It would be a damn good idea, walk through an airport to standing ovations...


Look at that one on the left. She has that look in her eye. I can see it!


When you drink Bud Light, you aid the terrorists. Or something like that.

63. Napster - Sign
This spot opens with an aerial view of Alltel Stadium, citing the Super Bowl attendance as 73,122. Actual attendance was 78,125 so next year, they can work on getting that little fact straight.


Meanwhile, an extremely frightening mascot is hanging around the stadium. I hope y'all had your kids in bed by now because the Napster kitty, while cute in its Napster 1.0 rendition, is positively scary now that it's gone corporate. And I feel bad for the poor saps sitting behind him. I'm sure that sign provides quite the obstructed view.


These guys painted "NAPSTER" on their chests only because they didn't have enough friends for "BITTORRENT"

64. NFL - Disclaimer
17th commercial break - 8:49 left, 3rd quarter
65. Staples - Easy
I don't even think this was a Super Bowl ad, because I've seen it before.
66. Ameriquest - Cat
Young gentleman hurriedly attempts to prepare dinner for a date he has coming over. I noticed he's risking severe food poisoning with his lack of proper sanitation principles.



Anyway, he kills his cat and tries to serve it to his date, but she catches him in the act. The moral of the story: most meats can be prepared and chilled overnight before cooking.

67. Careerbuilder.com
Another lame careerbuilder.com chimpanzee spot. This one takes the sophisticated route by featuring a whoopie cushion.
18th commercial break - 7:52 left, 3rd quarter
68. War of the Worlds
Tom Cruise is a Yankees fan. I pretty much stopped paying attention at this point. However, my attention was drawn to this significant fact:
From my experience, something like 90% of people who suffer disasters while in the car are driving Dodge Caravans. So, take it from me, and stick to the Mercury Villager or something else that doesn't suck.
69. Cialis

Are you kidding me? Spot #69 is for Cialis? I *know* they plan this stuff out this way.

Anyway, the entire point of a Cialis ad is waiting for the "four hour erection" blast. I think even the folks in charge know this, because the Cialis slogan is "Are you ready?"

Also, I don't need to see old people making out. Thanks.

19th commercial break - 3:35 left, 3rd quarter
70. Honda Ridgeline
I'm pretty sure wearing a Honda belt buckle in Texas is license to get your ass kicked.
71. Verizon V-Cast
In a lot of ways, this spot is a fantasy come true for me. Kid Rock and Christina Aguilera are shrunken down to a non-media-worthy size. I didn't exactly understand what this ad was promoting, because I was lost in my thoughts of a Kid Rock and Chistina Aguilera-less world.


Think about that for a while. It's like happy little trees. Shaq gets shrunk too, ... you know, this ad sucked. It just did. It was stupid and annoying. I don't need to make up cheesy jokes to get that point across.

72. The Shield promo
Glenn Close is now on the cast of a cable (and not even basic cable, like, extended basic cable) dramatic series? Huh?
20th commercial break - end of 3rd quarter
73-75. Lame local spots
21st commercial break - 13:44 left, 4th quarter
76. Toyota Prius

At first, I thought these cars all had those spinner wheels that are all so popular and retarded. Then I realized that everyone and everything in these shots were just spinning their wheels.

As were the people who brainstormed this debacle. (no, no, no).

I did find it interesting that a dog and his walker are doing the Moonwalk. It reminded me of Super Bowl XXVII when Michael Jackson was the halftime entertainment.

Remember that? When Michael Jackson entertained people with his music and not his antics?

Okay, me either.

77. House promo
78. Super Bowl MVP voting promo
22nd commercial break - 12:29 left, 4th quarter
79. Budweiser Select
There's a new beer on the block. Unfortunately, it has its daddy's name. Budweiser Select promises to be the worst-tasting beer since Coors Extra Gold. With minimal calories and extra-low carbs, it's a dream come true for those who've had their taste buds surgically removed.



What's up with the "no aftertaste" thing, anyway? Compared to what? Rubbing alcohol?

80. Mastercard - Mascots

HATE"For everything else there's Mastercard" spots. I think the first one was okay. The rest are just flogging a horse that was dead, reincarnated as Jack Paar, and then died again.

Tonight we're treated to a dinner featuring food mascots chosen, it appears, randomly from a hat. As far as I can tell, there's nothing connecting any of them. And what's up with them keeping the Jolly Green Giant outside? Bitches always keeping the Green man down.

Uh... is that tuna casserole, Charlie? Doing the cannibalsm thing again, I see!

Finally, we're given insight into the class system at Mastercard, as the help clearly does not get to eat until he's finished his cleaning duties.

81. American Idol promo
23rd commercial break - 9:42 left, 4th quarter
82. Emerald Nuts
Cute little girl asks her daddy for his nuts.

Daddy says no.

Santa Claus shows up and threatens daddy.

Easter Bunny complains.

Daddy gives up his nuts to his little girl.

Cute ad. I don't eat nuts.

83. Bud Light
Once again, it's Cedric the Marginally Humorous. Tonight, he's the DD. Unfortunately, uberdense white dude across the bar can't understand him through all the noise.
Thus, he resorts to gesturing to try and indicate that he's the DD. It's not working.
Finally, he pulls out his keys to show he's the DD -- and everyone else pulls out their keys. Wait a minute. If everyone else has their car keys, exactly whom is he DD'ing for?

Then again, the tag is "everyone's doing it," which I guess means it was a slow night for the bartenders.

84. Careerbuilder.com
Yet another lame chimp spot.
24th commercial break - 8:40 left, 4th quarter
85-87 NFL/Fox promos
25th commercial break - 2:00 left, 4th quarter
88. Sahara
If you can explain at all what this movie is about, please email me, because this tv trailer was more convoluted than... well, it didn't make any sense. You know it, I know it, and the American people know it.
89. Diet Pepsi - P.Diddy rerun
90. Simpsons promo


There you go. All 90 spots that ran during the Super Bowl. Hope you had fun, frankly, for me it was a pain in the ass.

--------

Pages

Powered by Movable Type 4.25

Twitter Updates

    Follow me on Twitter

    About this Entry

    This page contains a single entry by tim published on February 7, 2005 2:22 PM.

    The Definitive Super Bowl Commercials Review, part two was the previous entry in this blog.

    Shitty first draft is the next entry in this blog.

    Find recent content on the main index or look in the archives to find all content.